By Jemi Ekunkunbor
The search for the stylist of the year by the Nigeria Hair Show has begun with preliminary competition taking place at the various zones. The competition for the South West was recently held at the 9JA TV Studio in Oregun in Lagos. The fifth edition of the competition, sponsored by Darling Collection and Amigos, saw nine salons taking part in the competition. They are Natomis Salon, Elegant Twins, WDC, Platinee Salon and Princess Salon. Others are Funke Salon, Nedum Salon, M&S Salon, Biola Beauty Salon and Princess Salon.
Tagged â€œPromoting the African Beautyâ€, participating stylists were saddled with the task ofÂ creating styles using hot water set technologies and super star Darling collections. The event also provided an opportunity for the sponsors to introduce a new product, â€œMirelleâ€ to the audience.
Stylists, as usual, lived up to expectation, creating various styles to the admiration of the guests and judges.
For the first time in the history of the annual event, good photo shots was also used as prerequisite for judging the stylists.
At the end of the day, four salons qualified for the grand finale with three getting various prizes. Platinee Salon led the pack as the overall winner of the competition, carting away a hair steamer. M&S Salon was second with a prize win of a standing hair dryer while Elegant Twins came third carting away a standing fan. All participants had a certificate of participation.
Project director, Mr Chikwumah Emmanuel, in a brief speech, revealed that the Nigeria Hair Show has been admitted to several foreign body as affiliates. These include the Professional Beauty Association in America, and the North American Hair Dressers Award.
He said with these affiliates, stylists could attend training and competitions held in the United States of America and also can have American certifications.
Tae opens new shop
Lagos based fashion designer, Bisola Edun, last weekend in Lagos, opened a new shop in the government Reservation Area of Ikeja. The opening of the new shop, also coincided with her sixth anniversary as a leading fashion brand in Nigeria.
Fondly called by her label Tae, Bisola first shot into limelight a couple of years ago when she participated in the St. Moritz Style Selection as an up coming designer. From then, the amiable designer stepped up her game, carving a niche for herself in a growing and competitive market. In the season of the gypsy and layered skirt, Bisola set herself apart and you could easily tell a Tae skirt from any other.
The new shop, done to international standard, boasts of a nice shopping ambience aimed at taking care of a growing client base. According to Bisola, â€œwe had to step up our game to provide a better shopping experience. What we have here is next in line to achieving a global presence.â€
Asked why it took her six years to get to where she is now, she says, as a new brand that didnâ€™t have brand presence, her first task was to build a brand and achieve that necessary presence. â€œNow that the teething problem is over, we want to make our clients comfortable and have a good shopping experience when they come hereâ€.
Apart from the great skirts for which Tae is known, the new shop will introduce sale of accessories and emphasise fit for all designs.