Mizbeach Limited, marketers of wide range of mobile handsets has re-launched its identity into the mobile phone business, deploys 360 degree marketing communications strategy.
Speaking, Mr. Patrick Olisemeka, Group Leader/CEO of the company at the unveiling ceremony said that the purpose of the brand identity re-launch is the way to tell Nigerians thatÂ the Mizbeach brand has formally entered the retail and end users market for re-sale of mobile handsets in Nigeria.
His words, â€œwe want our existing customers and indeed all who desire to buy mobile hand sets in Nigeria to know that; the Mizbeach brand is a one stop outfit for purchase of quality phones in Nigeria.â€Â â€œWe are also saying that Mizbeach is a new company with a new vision and a new focus. We will not only continue to maintain and build on our leadership position in the whole market, but we intend to let the public know that we are poised and ready to become a major player in the retail market.â€
He assured that any customer that enters Mizbeach shops will leave with a pleasant and satisfactory experience, and that every phone bought from the shop will carry at least a 12 month manufacturerâ€™s warranty.
Contributing, Ambassador Ignatius Olisemeka, Chairman, Board of Directors of the company while expressing gratitude to customers, enjoined them to continue partnering with the company, as it out to giving quality product to customers.
In pursuit of this, the chairman said the company now re-fitting some of its key branches and openning new ones in Port Harcourt, Abuja and Akure to mention a few.