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Jonnie Walker records 170% sales increase

By Princewill Ekwujuru

Jonnie Walker (J&W), a scotch whisky brand says it sells 5 bottles per second every day which  increased its sales profile to over 170 percent in the last three years in Nigeria, as it hosts second  Striding Man Society (SMS) official gathering.

Five bottles of Johnnie Walker are sold every second of every day, the company, Diago International says.  In Nigeria, Diago said  sales of Johnnie Walker have increased by over 170 percent in just three years. The Johnnie Walker  SMS is a business networking forum for individuals who strive for and demonstrate personal progress in all aspects of business.

As part of the event, the Johnnie Walker Master Blender from Scotland, Mr Gordon Bell, hosted a mentored tasting session of Johnnie Walker products.  Mr Bell has over 45 years experience in the Scotch whisky industry.  He travels the world in his quest to bring a greater understanding and appreciation of Scotch whisky to consumers.
As a  Brand Ambassador and Master of Scotch Whisky, shared his extensive knowledge of the art of blending with Members and explained how the many malt whiskies used bring out the nuances of flavour in the final blend.  He also gave a fascinating insight into the heritage of Scotch whisky and its origins.

Commenting on the event, Mark Barrett, Senior Trade Marketing Manager for Johnnie Walker  in Africa said:  “We are delighted to host the second Striding Man Society meeting here in Nigeria.  The response from our first event was overwhelming with many of those attending commenting on how they valued the opportunity to meet other like mind individuals at such a unique networking opportunity _ as well as enjoy Johnnie Walker which they consider to be a mark of their success and personal progress.”

The Nigeria Chapter of the SMS was launched in April with His Excellency Mr Donald Duke, Former Governor Cross River States as the guest speaker.  It has already been launched in South Africa and Kenya and takes its name from the Johnnie Walker Striding Man logo which is a global icon of personal progress and the ‘Johnnie Walker Keep Walking’ campaign which epitomises the constant drive for success and personal progress of Johnnie Walker himself.
Members of the Striding Man Society are numbered among a select group who appreciate the finer things in life — not least of which is a glass of Johnnie Walker’s finest blended and award winning whisky.


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