June 22, 2009

Masterclass holds innovation & transformation seminar

By Moses Nosike
Creativity  and inno vation in the rapid transformation of organizations  are indispensable business imperatives. This is the focal thrust of a seminar which holds in Abuja on June 30 and in Lagos on July 1 to assist organizations develop innovation agendas for their business.

The seminar according to Solomon Ikhioda, Chief Inspiration Officer of   Tsemhai Lifestyle Ltd is “a knowledge resource conceived to apprize companies with emerging shifts in order to develop competitive strategy agendas and forward thinking consumer experiences, products and services for   long-term growth.

Jeremy Gutsche, world renowned expert in Innovation and Consumer Marketing will deliver learning on  cutting edge marketing which gives a paradigm on how to recognize, analyze founder of  world’s biggest trend spotting website. The seminar is targeted as professionals in Marketing, Marketing Communication, Strategy, Brand Development and Human Resources.

Participants will be provided with useful insights and ideas on how to move beyond the “customer forsight” paradigm in developing retail products and services that have at the core, the two most  important  ingredients- relevance and resonance.

The trend Masterclass is an annual training programme designed by Tsemhai Lifestyle Ltd. in collaboration with Forward Motion Ltd, a company that specializes in Events Management, Exhibitions, Human Capital, Project Management and Strategy.

The Masterclass is a functional crystal ball which aims to help business cash in on being ahead  on competition by leveraging trends and transforming them into innovations that propel change on an ongoing basis.