June 10, 2009

Lucozade Boost gets new Ad slogan, awards too

GlaxoSmithKline   Consumer (GSK) PLC has launched a new campaign slogan  tagged: ‘Energizing the Nation’ for Lucozade Boost, even as Indulge organisation, a fitness cum healthy lifestyle advocate and organiser of the Indulge Wellness Awards has adjudged the product most healthy sport drink in the country.

Marketing Director, Hannah Oyebanjo, stated that the brand is committed to energizing Nigerians.  “Lucozade Boost has gained universal acceptance among Nigerians due to its safe and rich everyday energy. It is reputed to provide energy required for consumers to perform their duties whenever they are low on energy. The Brand acquired the coveted Superbrand Award as one of the most respected Brands in Nigeria , confirming its mass acceptability amongst consumers,” she said.”

Lucozade Boost Brand Manager, Mrs. Funmi Aluko,  said that the New Theme Campaign was to strengthen the brand’s commitment to offering Nigerians the best nutritional health drink. “Boost contains glucose and currently has different brand extensions to meet different energy requirements for Nigerians. We are committed to producing energy drinks that will physically energize consumers to effectively run their daily activities. “Nigerians are hardworking people!

Therefore there is a big tie between Lucozade Boost and Nigerians. We are determined to continue to energize consumers across Nigeria to enable them actualized their potentials,” she stated.

Speaking at the Indulge 7th Anniversary and Wellness Award Nite, Dr. Bisi
Abiola, CEO Indulge Limited said Lucozade was awarded for its unique low calorie formulation which makes it most ideal for sport and fitness-conscious people .