June 18, 2009

Etisalat enters with 9jillions promo

For 90 days, two phones   will be given away   every hour, even as a grand prize winner will be rewarded with $1 million, courtesy the 9jillion promo embarked upon by Etisalat Nigeria network.

Steven Evans, Chief Executive Officer, Etisalat Nigeria  revealed  at a press conference to announce its rollout plans, said that the 3-in-1 promo is designed to reward current subscribers on the network and to encourage new subscribers to come on board and experience unrivaled quality of service.

“This is certainly the biggest promotion in Nigeria. It is an amazing opportunity for thousands of lucky Nigerians to win fantastic prizes like mobile phones, millions of naira in cash and then one very lucky subscriber will walk away with a grand prize of $1million dollars.”

His words, “we put together this larger than life promotion as a befitting reward for our current and to encourage potential subscribers to come aboard our unrivaled network. We are committed to giving them not just the best talk experience in Nigeria, but also the best all round experiences for being on our network,”

The “9jillions promo”, the company said offers one lucky Nigerian an opportunity to win $1,000,000 (One million dollars) cash money simply by being on the Etisalat network.

The one million dollars prize money is the biggest singular cash prize money in the history of promotions in Nigeria.
Speaking further on the promo,  Evans explained that the 3-in-1 promo offers thousands of Etisalat subscribers an opportunity to, in the first instance, win a fantastic prize on the network every hour for 90 days.

“This one of a kind promo offers our subscribers an opportunity to win a phone every hour of the day for 90 days beginning from 8 June. Some other lucky Etisalat customers will become instant millionaires at regional game show draws during this promo while one especially lucky Nigerian will win the grand prize of one million US dollars. This country has never witnessed a promotion like this before.

This further confirms our claim to market innovativeness and also demonstrates one of Etisalat’s core value propositions to its customers: caring,” Steven Evans explained.

Giving an insight on how the promotion will work, Wael Ammar, Chief Marketing Officer, Etisalat said, “for customers to be eligible for the chance of winning a phone every hour for 90 days, new subscribers only need to buy and activate an Etisalat SIM while subscribers already on the Etisalat network will need to recharge with between N200 and N500 or more airtime.

The first time they wish to enter the draws to win a phone, subscribers must send an SMS with the state they live in and their name  to 5000 and then text the word “ENTER” to 5000  for subsequent entries. If a subscriber wins, he will get an SMS with a winning code and an instruction to call the Etisalat call center (‘200’) to claim their prize. Winners of phones in the promotion stand a chance of qualifying for any of the millions of naira up for grabs at different regional events across the nation.”

According to the management of Etisalat, “subscribers who do not win a phone still stand a chance to win big as they could be selected as second chance winners based on the number of times they entered the competition without winning and thus qualify for the Regional “9jillions”one million dollar game show. Regional finalists go on to the Grand Finale game show where they stand a chance to win $1,000,000.”

The CMO further explained that customers who choose to skip the Win a Phone promo and the regional finals could head straight for the grand finale by spending a thousand naira on a monthly basis. To qualify for the express ticket to the grand finale, customers simply need to text the state they live and their full name to 5123. The selection takes place every month from June to September. Subscribers will be informed at the end of each month whether or not they have been selected.