June 21, 2009

Dodan Warriors rebrand

By Kate Obodo
As a result of the   sponsorship deal sealed with Multi Choice by the Board of the NBBF,   Dodan Warriors Basketball Programme is repositioning  itself in a unique style  in a bid to be competitive and result oriented.

The club whose aimed is to  develop youths through basketball  was out of the scene for two years after a lull in activities. However, the brand is carrying sweeping changes as it reorganises to produce a more vibrant brand.

Over 50 kids from the Dodan Warriors Programme have been given scholarship to study in colleges and other institutions in  USA within past decade and this underscores the efforts in ensuring that players secure the relevant education to assist them in the later years of their lives.

In its bid  to re-brand, the Warriors have set up plans  to increase and revitalize their fan base as well as reposition the programme for sports business venture.

It will be recalled that Dodan Warriors as a programme has been a key player in the Nigeria Basketball scene since inception in 1994. More so, the club has produced various alumni who had gone on to attain basketball excellence around the globe and still excelling in the game at their various institutions on basketball scholarships.