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Nigeria needs less import, quick move to agriculture

Nigeria’s renowned professor of credit management, Chris Onalo is the Registrar/CEO of the Institute of Credit Administration (ICA), Nigeria’s only national body for credit management. He has created a niche in the Nigerian economy through his sustained advocacy for a credit driven economy. In this interview with Moses Nosike, he commended the economic foundation the Buhari administration is laying and the pains Nigerians need to endure to deliver desired results. Excerpts:

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Chivita and Hollandia wins Best Brand Equity Awards 2016

Major leading brands across the world have achieved market dominance through strategic innovations and effective marketing, thereby developing invaluable assets of competitive advantage like brand equity & consumer franchise. Brand custodians who understand this are constantly thinking outside the box to create strategies for consumer preference, loyalty and affinity that builds brand equity.

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