TBWA Concept, a creative  advertising agency in Nigeria, has unveiled five creative mothers who emerged the overall best in its latest ‘disruptive’ initiative, Write Mothers.

The event, which took place at the agence’s Ikeja office, Lagos had Amazon of the advertising industry in Nigeria, Mrs. Bola Thomas, founding Partner of LTC/JWT advertising and first female president of the Association of Advertising Agencies of Nigeria, AAAN, a highly rated and creative writer led the discussion at the unveiling of the Initiative. Explaining the rational for the initiative, TBWA’s managing director, Mr. Kelechi Nwosu, said it was to ‘smoke out’ uncelebrated mothers, in particular, and women in general who are talented and creative, but who haven’t been given the opportunity.

to work and who having become mothers might have had their careers put on hold.

According to him, the Advertising industry, in particular, has always experienced a dearth of women. He illustrated this submission by pointing out the fact that there are not many women in top positions in the industry as it is in several others.