Having obtained the go-ahead from the Nigerian Broadcasting Commission, Nigeria’s only sports_specialized radio station, Sports Radio, 88.9 Brila FM has officially started broadcasting in Kaduna State.
The people of Kaduna, who are supporters of some well known clubs based in the state, will now enjoy sports in the unique, informative entertaining and educating Brila_style, popularly referred to as ‘sportainment’ by various listeners of the station.
The prime radio sports dial, renowned for its reliability, objectivity and comprehensive coverage, officially started operations in Lagos, October 1, 2002 and sired another branch in Abuja, four years later in 2006. With Kaduna now on_board and Onitsha sure to join the company by August 1, the future holds a promising prospect of numerous outstations cropping out of major cities in Nigeria.
Glad over the new development, the station’s executive chairman, Larry Izamoje says “ We thank God almighty, Nigeria Broadcasting Commission and advertisers because any expansion whatsoever would not have been possible without them.”
Continuing, Izamoje also pointed out the importance of the listeners in the whole process, pinpointing them as very central to the successes recorded by the station so far.
“We are only expanding because our listeners want our services, we are in Kaduna because the people of Kaduna yearned for it and we are Onitsha bound because they also crave our services and that we appreciate more than anything.