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Brands Arise in Calabar

By Yemisi Suleiman

The City of Calabar was recently enlivened when important personalties, celebrities, and fashionistas thronged the city for this year’s edition of  Brand Arise, Season three, with the Theme ‘Rules Of Engagement.’  Held at the City’s Cultural Centre Calabar,  Brand Arise is a  Youth Empowerment Seminar aimed at assisting in finding and harnessing youths  potentials so that they can positively impact the world around them through Personal Branding.

It brought on Board, fashion designers, musicians , media practitioners, politicians and others as facilitators for the show . They included, Etubom Anthony Ani, former minister of Finance, Charles O’Tudor MD Adstrat, Chief  Dele Momodu publisher of Ovation Magazine, Mrs Joan Okorodudu, Asiwaju Dayo Israel, The Okunoren Twins amongst others. Genuine  and  inspiring speeches  were  the order of the day as each  facilitator  took the floor in  turns to speak on their profession, the inception and the meteoric rise to success and fame.

All  in a bid to inspire the youths of the state and country in general to rebrand themselves.  According to Mr Charles O’Tudor, MD of Adstrat Brand Management company and the initiator of the programme,  the initiative seeks to encourage individuals to rise to their full potentials in all facets of their life endeavours. “BRANDSARISE is targeted at creating an awareness of youths becoming strong, formidable, and positive brands that extol values such as integrity, honour, enterprise, and patriotism. It Is about translating an unknown brand  into a successful brand.”

He speaks on  the rationale behind the BRANDS ARISE   “The rise of the concept of branding and brand management in the past two decades has led to a proliferation, imitation and duplication in the industry, More than ever, there is a high need for a brand to continue to differentiate itself to stay ahead of the highly competitive game. However, one neglected aspect of branding is the individual brand. A crucial aspect of nation building is branding the individuals that constitute that nation. A strong nation is essentially a conglomerate of strong human brands, thus the initiative ” he said.
The event was spiced with a fashion show by House of Jola’ and  musical performances by Ruggedman, Inyanya Mbuk and the Chord group.

Highlight of the programme was the presentation of a N500,00 cheque to POWER, (the poverty alleviation project of the First Lady of Cross Rivers State) from the proceeds of the 1st Brands Arise seminar, presented by Mr O’Tudor on behalf of Adstrat.


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