By Yemisi Suleiman
The City of Calabar was recently enlivened when important personalties, celebrities, and fashionistas thronged the city for this yearâ€™s edition ofÂ Brand Arise, Season three, with the Theme â€˜Rules Of Engagement.â€™Â Held at the Cityâ€™s Cultural Centre Calabar,Â Brand Arise is aÂ Youth Empowerment Seminar aimed at assisting in finding and harnessing youthsÂ potentials so that they can positively impact the world around them through Personal Branding.
It brought on Board, fashion designers, musicians , media practitioners, politicians and others as facilitators for the show . They included, Etubom Anthony Ani, former minister of Finance, Charles Oâ€™Tudor MD Adstrat, ChiefÂ Dele Momodu publisher of Ovation Magazine, Mrs Joan Okorodudu, Asiwaju Dayo Israel, The Okunoren Twins amongst others. GenuineÂ andÂ inspiring speechesÂ wereÂ the order of the day as eachÂ facilitatorÂ took the floor inÂ turns to speak on their profession, the inception and the meteoric rise to success and fame.
AllÂ in a bid to inspire the youths of the state and country in general to rebrand themselves.Â According to Mr Charles Oâ€™Tudor, MD of Adstrat Brand Management company and the initiator of the programme,Â the initiative seeks to encourage individuals to rise to their full potentials in all facets of their life endeavours. â€œBRANDSARISE is targeted at creating an awareness of youths becoming strong, formidable, and positive brands that extol values such as integrity, honour, enterprise, and patriotism. It Is about translating an unknown brandÂ into a successful brand.â€
He speaks onÂ the rationale behind the BRANDS ARISEÂ Â â€œThe rise of the concept of branding and brand management in the past two decades has led to a proliferation, imitation and duplication in the industry, More than ever, there is a high need for a brand to continue to differentiate itself to stay ahead of the highly competitive game. However, one neglected aspect of branding is the individual brand. A crucial aspect of nation building is branding the individuals that constitute that nation. A strong nation is essentially a conglomerate of strong human brands, thus the initiative â€ he said.
The event was spiced with a fashion show by House of Jolaâ€™ andÂ musical performances by Ruggedman, Inyanya Mbuk and the Chord group.
Highlight of the programme was the presentation of a N500,00 cheque to POWER, (the poverty alleviation project of the First Lady of Cross Rivers State) from the proceeds of the 1st Brands Arise seminar, presented by Mr Oâ€™Tudor on behalf of Adstrat.