By Abisola Makoju

Congratulations on your recent appointment of a new CEO for Globacom. This is a significant milestone for the future of the company and its millions of subscribers across Nigeria.

As an observer of Nigeria’s telecommunications landscape, I’m very aware of Globacom’s contributions to innovation in the telco space since its inception in 2003. One such innovative move was the introduction of per-second billing, which revolutionised the way Nigerians were charged for their calls. Prior to this, other operators used per-minute billing, which often resulted in higher costs for consumers. This move forced competitors to follow suit, ultimately benefiting millions of Nigerian mobile users.

In addition, Globacom pioneered the rollout of 4G LTE services in Nigeria, providing faster internet speeds and improved connectivity to its customers; the introduction of affordable data plans and services, which helped to democratise internet access in Nigeria; the “Glo Infinito” plan which offered unlimited internet access at a fixed price, making it easier for more Nigerians to get online; and the introduction of the Glo 1 submarine cable, a 9,800km high-capacity fibre-optic cable that connects West Africa to the UK, significantly improving internet connectivity and reducing costs for data services in the region are some other great examples of innovation championed by Glo.

These innovations have played a crucial role in advancing Nigeria’s digital economy and improving communication services for millions of Nigerians.

However, it is essential to recognize the current state of the company. Recent reports indicate a concerning decline in service quality and subscriber numbers, with Globacom reportedly losing 42 million subscribers over the past eight months. This situation demands immediate strategic intervention to restore confidence and loyalty among your customer base. The recent editorials by TechCabal and FIJ.ng for example, highlight these pressing issues and emphasise the need for a renewed focus on service delivery and infrastructure improvements.

As you already know, the telecommunications sector is unforgiving to those who do not continuously innovate. Hence, I urge you to prioritise a comprehensive infrastructure overhaul. Investing in network upgrades, expanding coverage areas, and enhancing data speeds should be at the forefront of your strategic plans. The quality of service provided by telecommunications companies like Globacom is crucial for Nigeria’s digital transformation and economic growth.

Furthermore, Globacom has always been more than just a telecom company; it is a vital pillar of Nigeria’s digital economy. Your organisation has created thousands of jobs, contributed significantly to Nigeria’s GDP, and played a pivotal role in bridging the digital divide. As noted in This Day Live’s recent coverage celebrating Globacom’s history, your innovative products and services have empowered businesses and improved the lives of millions of Nigerians.

However, to sustain and enhance this positive impact, it is crucial to address the challenges currently facing the company. The recent interconnect debt issues highlight the need for better financial management and compliance with industry standards.

I encourage you to take decisive action to address these challenges as some of us continue to call on the government regulators like the Nigerian Communications Commission (NCC) to better collaborate with important companies such as yours and partner with you in navigating the complexities of the telecommunications industry. The recent extension granted to Globacom by the NCC for settling interconnect issues shows that there is room for constructive dialogue.

Chairman, I would like to conclude with this respectfully: your appointment of a CEO should not simply be about maintaining market share; it must as a matter of urgency be about preserving the legacy that Globacom has built over two decades. You have an opportunity to lead Globacom into a new era of growth and innovation.

I also advise that you work closely with Mr President’s team of advisers including the Minister of Communications Bosun Tijani, NCC Chairman Dr. Aminu Maida and Special Adviser to the President on Technology and Digital Economy Idris Alubankudi as this falls directly within their purview. I am confident that together you can salvage the telecommunications sector. May we never return to the days of NITEL. Millions of subscribers are hopeful for a remarkable comeback from Globacom under your stewardship.

Makoju writes from Ibadan