Experiential Marketing (Brand Activation) is becoming the fastest growing segment of the Integrated Marketing Communications, IMC sub-sector. Activation Agencies search for new ways to amplify every marketing campaign to reach pre-destined consumer attraction. Princewill Ekwujuru examines activities of Experiential Agencies and challenges in brand Activation.

In retrospect, the Naira was readily accepted in major cities like London and New York, ironically, at a time when our total foreign reserves hardly approached $10bn dollars! Indeed, as CBN consistently places Naira at a disadvantage in the market place against the dollar, the economy has also become dollarised by monetary strategies that weaken the Naira.

The Standard Organisation of Nigeria (SON) is seeking N115m to host African Organisation for Standardisation, (ARSO)’s President’s Forum for Chief Executive Officers of National Standards Bodies (NSBs) in Africa billed for Abuja next month. The Director General/Chief Executive, Standard Organisation of Nigeria (SON) and President, ARSO, Dr. Joseph Odumodu, disclosed this at the media launch of the convention logo and information manual as well as partnership drive for the ARSO President’s forum in Lagos recently.

All Progressives Congress, APC, chieftain in Delta State, Jesutega Onokpasa, has backed up assertions by former member of the House of Representatives, Hon. Solomon Edojah, claiming that APC governorship candidate for Delta, Olorogun O’tega Emerhor, “remains the chief financier and motivator of the party in the state.

Century Group (CG), a global consortium actively involved in oil and gas sector in the Nigerian and West African sub region has unveiled two strategic solutions aimed at helping oil and gas operators maximise their resources and sustain profitability even in the face of the crisis occasioned by the fall in oil prices.

THE Olare-Aja (oldest man) of Kpokpo has denied media reports credited to him claimng that the Itsekiri community in Warri South West Local Government Area, Delta State, is an appendage to Ugborodu community and not under the headship of an Olare-Aja.

A joint e-commerce logistics initiative, AIG Express, launched recently by Rocket Internet backed online retailer, Jumia.com and online marketplace, Kaymu.com wants to create about 100, 000 jobs across the different countries they operate in across Africa. The new service which aims to highlight an emerging ecosystem of jobs in e-commerce will also focus on operations management and infrastructure development.

Despite Airlines’ Zero Commission policy in the aviation market, Travel Investment Company Limited, TICO, generated N36 billion revenue in business transaction in 2014. This was possible because the company has been able to “ shift from a commission-revenue model to service-fee model”.

The Advertising Practitioners Council of Nigeria, APCON, said it has not received the level of attention or support from government to effectively perform as a regulator of the advertising practice in Nigeria. The Council Registrar, Alhaji Bello Kankarofi, stated this during a courtesy visit by Minister of Information, Mrs. Patricia Akwashiki to the Council.

“Market relevance is clearly a goal with the majority of reinsurance firms eager to move beyond being seen as commoditised capacity providers.” These “value-added” approaches represent the traditional reinsurance market’s basic response to alternative capital, the analysts explain.

Nigerian Micro finance Platform, under the auspices of AFOS-LAPO Micro finance Bank Project in collaboration with Accion Micro finance Bank, is set to hold its inaugural corporate governance symposium. The symposium scheduled to hold on May 26, 2015 in Lagos, is themed: “The Cost/Consequences of Bad Corporate Governance”

The Chairman of Ecobank Group, Mr. Emmanuel Ikazoboh has promised that the bank will continue to implement the 51-point corporate governance action plan approved by shareholders last year in compliance with the recommendations of a joint report by Nigeria’s Securities & Exchange Commission and professional services firm, KPMG.

For the 9th time, the Outdoor Advertising Association of Nigeria, OAAN, organized Exhibition and Posters Awards will hold this year with 13 awards categories, come June 25. The awards; Diary Food & Beverages, Alcoholic drinks, Non-Alcoholic drinks, Financial services, Public services/Real Estate, Electronics/Electricals.

Accion Micro finance Bank (AMfB) Limited, said it has disbursed about N31.7 billion loan since inception, while it recered 60 percent increase in profitability for the year ended December 31, 2014 Meanwhile, the bank has commenced a rebranding exercise to commemorate the achievement of a national license.

The Lagos Lawn Tennis Club has elected a new President. He is Barrister Rotimi Edu, a Registered Insurance Broker and Chairman of the West African Insurance Brokers Association (WAIBA). Edu, a product of the Lagos State Polytechnic and the University of Lagos where he studied Insurance and Law respectively, has promised to bring to bear his repertoire of knowledge in taking the club to higher heights.