By Kingsley Adegboye

Nigerite Limited, a complete building solutions company has launched a new product called Unique Ceil, an embossed ceiling which comes with a tastefully finished pattern, into the competitive Nigerian building industry. The new product unveiled at the company’s premises in Lagos last week comes in a standard dimension of 1.22m x 1.22m (4feet x 4feet) and 3mm thickness. The new product which is grey in colour can also be painted to any colour of choice by prospective consumers.

Unveiling the new product at a well attended event by distributors, senior carpenters and consumers from both Lagos and Ogun States, the Managing Director of the company, Mr. Frank LeBris said the new innovation was in line with the promise made to its stakeholders early last year as they have been hitherto used to the plain Nigerite 4×4 ceiling.

His words: “Nigerite consumers have known the plain 4 x 4 sized model over the years but research has shown that a sizeable number of customers want more patterned options”.

Continuing, he said the company decided to innovate this new idea consequent upon a promise made early last year to our teeming consumers. “We promised them at the beginning of year 2014 that before the end of the year, they will have more variety in the market. We have since fulfilled that promise as we have introduced Prestige Ceil, Legend Ceil and now, Unique Ceil”.

He disclosed that the new product will be launched to the market in every other states in Nigeria just as it was launched to the professionals and other relevant stakeholders in Lagos and Ogun states respectively to allow for proper market penetration.

He also assured distributors that plans are underway to support their efforts with radio commercials and programmes to enlighten market about the several benefits and value addition the new products offer.

During the product presentation, Gboyega Adegbile, an engineer and Head of Roofing and Ceiling Business Unit, told newsmen that the new product idea is to provide customers with choice from varieties on offer.