FAVOUR AGBI

Sona Systems has unveiled a brand new identity for its products, with the repackaging of its flagship product, Goldberg Beer to increase the awareness of the product in the market.

According to a statement by the company recently acquired by Heineken NV, the new packaging while retaining the green, red and gold color that has become synonymous with Goldberg, creatively works the other graphic elements.

The statement noted that perceived quality has been enhanced by focusing on the gold medallions against the red backdrop, adding that authority and pride has been claimed by the brew-master symbol while the Gold mountain which the brand intends to make iconic symbolizes the pinnacle of success or high standards, just as the gold and black neck label further reinforces the premium appeal.

The new look bottle and can was unveiled at a glamorous launch event held on Friday the 29th of July, 2011 at the Oriental hotels at the Lekki peninsula, Lagos.

Those present at the occasion remarked that Goldberg has successfully updated the look and feel without losing the brand essence as well as making the consumers aware that it is a remarkably high quality beer with the most competitive price in the market.

While addressing the audience which included distributors, bulk-breakers, retailers, representatives from institutional channels and senior management of the company, at the launch in Lagos, Group Marketing Manager for the company, Prashant Patwardhan remarked “We are proud of our Goldberg brand for the pleasure it gives to so many who aspire to have a premium beer-drinking experience without burning a hole in their pockets. This is what really inspires us.