By Theodore Opara

Tyre marketing and servicing giant in Nigeria, Infinity Tyres Limited has once again hosted a rewarding platform for its teeming tyre dealers across the country. Infinity Tyres Limited,  sole marketer and franchise owner for premium tyre brands such as Pirelli, Goodyear, CEAT and  battery brands such as Exide and Infinity in Nigeria at a dealers Conference  honoured their partners in acknowledgement of their loyalty support to the company over the years.

The  Dealers Conference, which took place at the prestigeous Sheraton Hotel, Ikeja  Lagos, was an opportunity to appreciate their dealer partners’ contribution to the company’s growth in the 2010 sales year. Several dealers received awards and prizes for their performance in sales and some dealers with outstanding sales performance were specially awarded.

Peak of the award moment was the Lifetime Achievement Award that was given to Alhaji Ibrahim  Sodiq Alubarikaloju of Alhaji Ibrahim Alubarikaloju Trading.Co. in Lagos He is the very first dealer partner of Infinity Tyres and had remained a loyal and performing dealer to date. He joined the dealership of the company since its very inception in  Nigeria. The conference afforded a closer interaction between the management of Infinity Tyres and the dealers.

In the course of the conference was a forum on business progress, where a review of the preceding year was made and both parties formulated projections and strategies for the coming year. The company also pledged  that it would continue to provide enabling platform to assist  dealers who were seeking to improve their sales.

It should be recalled that in 2010, Infinity Tyres Limited lavished some outstanding dealers with a week-long, all expense paid trip to Dubai. “We organised different reward programmes in previous years for our dealers and we have seen its effect on their countenance and consequently, their loyalty to the brand. Our dealers are highly valuable to us and the benefits of our partnership are mutual.”

The company pledged to continue to deliver the best in terms of products and services to the Nigerian populace, while lining up several activities  to reward its loyal customers next year.