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Customer Experience: How Omni-Channel marketing builds brand loyalty —Terragon

By Prince Osuagwu Chief Executive Officer of  Terragon, Mr. Elo Umeh has advised brands to adopt an omnichannel marketing strategy in order to deliver top-notch customer experience and gain customer loyalty. Terragon is Africa’s leading enterprise marketing Technology Company that employs the use of data and analytics to help companies connect at scale to their […]

Businesses must possess empathy, integrity to stand turbulent times, says Airtel CEO

By Juliet Umeh The Managing Director and Chief Executive Officer of Airtel Nigeria, Mr. Segun Ogunsanya, has called on business leaders to cultivate qualities such as empathy, integrity, good communication skills and a strong sense of purpose if they must succeed and achieve results during turbulent times. Speaking  at a  recently concluded Advertisers Association of […]

9mobile upgrades offerings on MiFi, Router devices

One of Nigeria’s telecommunication companies, 9mobile, has upgraded its MiFi and Router offerings in affirmation of its resolve to continue enabling its customers with more affordable and super fast data. Commenting on the offers at the virtual unveiling on Tuesday, Chief Commercial Officer, 9mobile, Stjepan Udovicic, disclosed that it demonstrated 9mobile`s commitment to boosting individuals […]

Software icon, McAfee, charged in cryptocurrency scam

The creator of McAfee computer security software was facing charges Friday that he cashed in on a “pump-and-dump” scheme, by promoting cryptocurrencies on Twitter to drive up their value. John McAfee, founder of the antivirus firm that bears his name, and Jimmy Watson face charges of conspiracy, fraud, and money laundering in connection with schemes […]

Making a dog’s breakfast of Nigeria’s digital switchover

By Torisheju Arayi Anybody interested in Nigeria’s plan to transit from analogue to digital broadcasting knows that it has floundered rather than flourished since 2008 when the Federal Government set up a Presidential Advisory Committee (PAC) on transition from the analogue broadcast platform to the digital platform. This was sequel to the country, along with […]

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