If you’ve ever watched a well directed Hollywood anti-terrorism movie, you know without thinking twice that the bad guys will be caught. If the surveillance cameras don’t do the trick, the phone tapping or wires worn by secrets agents will. In actual fact, when you watch an action movie, you look out for one important feature-Gadgets!

Wherever you are in the world, whatever your line of business, these are challenging times. Costs are rising fast, competition is increasing and the overall economic climate is more uncertain than for years. While no one is certain exactly how markets may react day to day, we do know one thing: consumers’ use of the web to hunt for value will accelerate.

Nigerians woke up on November 12, 2008 to the sad news that the country’s communications satellite, was missing. Although the satellite has long been replaced by the original builders, China Great Wall Inc, the mass outrage that followed the mishap, was unbelievable.

With the shift from traditional to virtual classroom, convenience is the driving force behind online education and the reason it is steadily gaining grounds as a veritable means of learning.

Yesterday on my way home I found myself wondering about the media community’s craze with ‘premium content’ online. Industry executives are constantly debating the rate at which TV ad naira / cedis will move to the web, but when it comes down to it, the advertising budgets can’t move in significant ways until the marketing and media communities fully understand and get what people are actually watching online.