“We are excited to see that with this new store opening, more consumers are now closer to an adidas store, making our product more accessible to the brand loving Nigerian”. Mr Oyegade added, “As is the case with our existing stores, the new store offers the latest adidas products in footwear, apparel and accessories for men, women and kids making it easy for you to refresh your gear this summer”.

“A website is also important because it helps you establish credibility as a business. There are actually still quite a few small businesses that don’t have a website and without one this is exactly what they will remain. If you don’t have a website that you can refer people to, potential customers are going to assume that you are a small time company that does not take their business seriously. Once you establish this reputation it is going to be hard to make sales.

Technology has become a global phenomenon, cutting across all businesses in the developed and developing economies of the world. Its importance in enhancing the growth of small businesses, which often are the drivers of economic growth is very obvious. Mr. Adim Isiakpona, the Marketing and Public Relations Manager, Intel West Africa in this interview with Emeka Aginam explained how Intel seeks to offer Nigerian small and medium businesses( SMBs), with technology solutions to help grow their business. Stating that Africa is their growth market , he said SMEs should leverage on technology to boost their their businesses.

Latest study by Ericsson Mobility Report has indicated that 70 percent of the world’s population will be using smartphones in 2020 , while and 90 percent will be covered by mobile broadband networks.

Sixty-eight percent of all the new internet data subscriptions on telecom networks in Nigeria in April were made on Nigeria’s National Telecommunications Carrier, Globacom, the Nigerian Communications Commission (NCC) has said.