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The age of deception

In line with the fantasies I still harbour that the next generation of Usain Bolts will be unearthed from this country, I recently got involved with a group of upcoming local athletic talent which trains every weekend. Last Saturday I impulsively decided to conduct a series of impromptu interviews amongst the youths —primarily to record their hopes and aspirations for posterity, but also to imbue in them a sense of importance and purpose.

Reflections of a road user

Languishing in the perennial traffic snarl-ups in Lagos provides ample opportunity for all manner of reflection. And as I surveyed the chaos of motorists jockeying belligerently for position around me, I recalled a mundane but enlightening incident I encountered not very long ago overseas.

Let’s drain out the negative stuff…

It is amazing how many Nollywood productions disappear into the annals of oblivion simply because (aside from quality issues) their owners fail to invest the same financial and creative commitment in marketing as they did in production (unlike Hollywood where marketing budgets frequently outstrip the cost of producing the movies themselves).

Nollywood goes to school (2) Some of the fundamental examples include:

Production Quality: Contemporary Afro Pop music videos are among the most edgy visual content you could hope to see. From their flamboyant costumes and dance steps, to the props, set design and special effects, the creative effort that has been invested to achieve a product of international calibre can be clearly seen.

Nollywood goes to school

A few days ago, I made my way to the salon for my quarterly … ehm … toenail management (three months of hard grinding on the fitness trail had rendered them somewhat unpresentable). I reclined as the thickset attendant went to work. Gazed up idly at the TV as dazzling Afro Pop music video images of the latest sensation I had never heard of flashed by.