The new Managing Director and Chief Executive of Oceanic Bank International Plc, Mr. John Aboh has assured customers of the bank that with the injection of N100 billion by the CBN, the bank has addressed its liquidity gap. He also added that this would help the bank meet all its financial obligations noting that the bank is now safe and sound.

Before now, manufacturers of products had relied on segmenting the market to get to their target audience, but today, the story is not the same, companies have employed other mechanisms like promotions, educational offers, free gift in packs, buy one get one offer etc. So, if you want to reach your target market forget demographics. This kind of segmentation creates a profusion of possibly misleading data. There is a better way to score the bull’s eye.

Accenture Nigeria has disclosed that it’s research has shown that a combination of technology trends will significantly shape the future and help address global challenges.

At the 36th AGM of the Association of Advertising Practitioners of Nigeria (AAAN) in Enugu State, titled Re-branding, Re-positioning or Re-Pairing, Prof. Ike Ndolo, Dean, Faculty of Management Sciences, Enugu State University of Science and Technology (ESUT) spoke on the hope, convergence and the need to reposition Nigeria. Below is the text of his speech delivered undiluted, Princewill Ekwujuru. was there. Excerpt

Datol Investment limit ed said it is bringing into the market a new energy drink christened; MG puma. Datol investment who are sole distributors of the product said the drink has come into the market to fight for a share of the market size.