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Nestlé Nigeria taps Qing Madi to drive youth-centric campaign, deepen cultural connection

By Chioma Obinna To strengthen its appeal among younger consumers, seasoning giant MAGGI has enlisted fast-rising Nigerian music star Qing Madi as the face of its new campaign, “Me & MAGGI, So Good Together.”The initiative, unveiled by Nestlé Nigeria in Lagos, underscores the brand’s strategic pivot toward Gen Z audiences, reflecting shifting consumer lifestyles where […]

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