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Brand links product innovation to changing consumer tastes

By Henry OjeluSenior Director, Frontline Marketing, Nigeria at Coca-Cola, Yusuf Murtala, has said the launch of new 5Alive flavours underscores the company’s commitment to constant innovation and staying closely aligned with the evolving tastes of Nigerian consumers.Speaking at the unveiling of the refreshed 5Alive portfolio, Murtala said the introduction of Mango and Cocopine flavours was […]

Vanguard Detty December

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