Geely Galaxy EV models finally settle in Nigeria, partners TIM Motors

By Theodore Opara Geely Galaxy, the premium new-energy vehicle brand under Geely Auto Group, has made an official entry into the Nigerian market through a strategic partnership with TIM Motors. Geely, is one of China’s leading automotive manufacturers and a major force in the country’s transition to new-energy mobility. It is also the parent company […]
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Foundation urges youth to shun drug abuse, intensify awareness campaign

By Nnasom David The Adorable Foundation International (AFI) has called on Nigerian youths to reject drug abuse and embrace positive lifestyles, warning that substance abuse remains a major driver of insecurity, crime, and lost opportunities among young people. Speaking during a press briefing in Abuja ahead of the foundation’s Awareness Campaign Against Drug Abuse (ASACADA) […]

MISEDI honours RMRDC DG as patron, pledges support for Value Addition Bill

By Nnasom David The Micro Sector Development Initiative for Africa (MISEDI), an empowerment organisation focused on women entrepreneurs, has appointed the Director-General of the Raw Materials Research and Development Council (RMRDC), Prof. Nnanyelugo Ike-Muonso, as its Patron. The group made the announcement during a courtesy visit to the RMRDC headquarters in Abuja on Tuesday, June […]

The new rules of consumer engagement: How brand is meeting consumers where they are

Very few brands remain relevant for up to five decades. Consumer tastes evolve, media habits shift, and entire generations grow up with different expectations of the brands they welcome into their lives. In a world where people are constantly competing for attention, visibility alone is no longer enough. As a result, the brands that endure […]

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