Success is not supposed to break us 

By YINKA OLAITO There is a quiet crisis unfolding among young Nigerians, one that rarely makes headlines because it hides behind achievements, promotions, degrees and curated smiles. It is the crisis of burnout; the psychological exhaustion that comes not from failure, but paradoxically, from the relentless pursuit of success. In a recent conversation with mental health […]
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CPACPI gets global endorsement to reposition community pharmacy practice

By Esther Onyegbula The Community Pharmacist Assessment and Career Progression Institute, CPACPI, has secured expanded global support following the endorsement of its professional development framework by the International Pharmaceutical Federation, FIP, marking a major step toward transforming community pharmacy practice in Nigeria and globally. The endorsement, which was announced during a Stakeholders Engagement Meeting held […]

The state of performance marketing in Nigeria

For Nigerian performance marketers, Oyajumo offered a clear roadmap. “Success is not about having the biggest budgets or access to every channel,” he concluded. “It’s about understanding your audience, continuous testing, measuring the right metrics, and acting fast. The marketers winning will be those who adapt quickly, keep learning, maintain strong creativity, and thoroughly understand their data.”

Aigbona targets digital reputation management with PR firm

A certified public relations practitioner and brand communications expert, Kingsley Aigbona, has announced the relaunch of Brandwagon PR and Media, marking a new phase for the firm after a strategic pause in operations. Brandwagon PR and Media, which had operated for several years, was temporarily placed on hiatus as Aigbona undertook a period of study […]

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