By Moses Nosike

A leading beverage company in Nigeria, known for delivering high-quality, affordable, and refreshing products nationwide, Viju Industries (Nigeria) Limited recently reaffirms commitment to youth empowerment, community impact with the launch of the 2026 edition of its flagship Children’s Day campaign, “Celebrate Their Brilliance 5.0”.

With a strong CSR focus, the company supports education, youth empowerment, and public health, with its Children’s Day campaign remaining one of its most impactful annual programs.

This annual initiative continues to scale, reaching hundreds of thousands of children across Nigeria beyond May 27th Children’s Day celebration.

As part of this year’s Corporate Social Responsibility efforts, Viju distributed its popular BB Star flavoured milk drinks to more than 400 schools in Lagos State and over 200 schools in Ogun State.

Also, more than 100 NGOs and religious centres in Lagos and Ogun States benefited. The brand as well extended the gesture to Abuja where 15 schools benefited marking the brand’s official expansion into the FCT.

This year’s campaign also served as the public debut of V-Cool Golden Kola, Viju’s newest beverage. The fizzy, refreshing drink adds a bold twist to the celebration and expands the brand’s growing product portfolio.

Speaking about the programme, Brand Manager, Viju Industries, Mr Raphael Osiomwan said, “Children are the heartbeat of our future, and at Viju, we are committed to celebrating their brilliance in every possible way. Through Celebrate Their Brilliance, we are not only sharing products, we are sharing joy, encouragement, and a message that every child deserves to feel valued and inspired.”

Expanding Impact Across Communities: The 2026 edition extended Viju’s reach across Lagos, Ogun, and Abuja, covering schools, orphanages, churches, mosques, and non-profit organizations hosting Children’s Day events. The initiative reflects a stronger focus on inclusivity and community engagement.

More Than a Celebration: “Celebrate Their Brilliance 5.0” aims to spark joy, encourage self-confidence and creativity, strengthen community ties, and reinforce Viju’s ongoing investment in youth development and well-being.