By Ayo Onikoyi

Fast-rising Nigerian music act OG Emmy has shared insight into the inspiration, message, and creative process behind his latest single, “DND”, describing the track as a reflection of real-life experiences and emotional connections.

Speaking in an interview, the artiste revealed that the song was inspired by relatable personal situations, particularly the dynamics of modern relationships.

“This song was really inspired by real-life situations… you know when you’re in that space where you’ve got attention from different girls, but there’s that one you actually vibe with differently,” he said.

According to him, “DND” captures the tension between keeping things lowkey while maintaining a strong emotional connection.

“It’s that feeling of trying to keep things lowkey but still having that strong connection. It’s very honest, very real,” he added.

OG Emmy further explained that the song reflects his current mindset, shaped by a deeper understanding of personal energy and relationships.

“Right now I’m in a space where I understand energy more. Not everything has to be loud or public. Sometimes the real connection is the one you protect,” he said.

He noted that the track embodies a balance between having options and valuing something genuine—an experience he believes many listeners can relate to in today’s fast-paced and highly visible social environment.

On the message behind the song, the artiste emphasised the importance of authenticity in a world filled with distractions.

“I’d say the message is… even in a world full of distractions, you can still find someone that stands out,” he explained.

“But at the same time, not everything needs to be broadcasted. Some things are better kept lowkey and real.”

Providing further insight into his creative process, OG Emmy disclosed that “DND” began with the instrumental, which immediately set the tone for the direction of the track.

“It started with the vibe first. Once I heard the beat, I already knew the direction — something smooth but catchy,” he said.

He added that much of the composition came through spontaneous expression.

“I freestyled a lot of it, especially the hook, because I wanted it to feel natural and relatable. Then I built the verses around that feeling… just telling the story in a simple but melodic way.”

Looking ahead, the artiste hinted at more releases and potential collaborations, both within Nigeria and on the international scene.

“Definitely more music, more consistency. I’m working on a couple of singles and also looking at some collaborations, both locally and internationally,” he revealed.

“I’m just building my sound and making sure every release shows growth.”

Reacting to the reception of the song so far, OG Emmy expressed satisfaction with audience feedback, noting that listeners have connected strongly with its vibe.

“The response has been solid, I can’t lie. People are connecting with the vibe, especially the hook,” he said.

He added that his primary goal is to create music that resonates emotionally with listeners.

“I just want listeners to feel it, whether they relate to the story or just enjoy the energy. If it makes you vibe or think about someone, then I’ve done my job.”

The artiste also shared his anticipation for performing “DND” live, describing it as one of the highlights he looks forward to.

“Yeah, definitely performing it live. I feel like this is one of those songs where the crowd will sing along, especially the chorus,” he said.

“That connection in real time… that’s what I’m really looking forward to.”

Industry observers say OG Emmy’s focus on authenticity and relatable storytelling could position him strongly within Nigeria’s competitive music landscape as he continues to build his brand.