By John Alechenu
A Nigerian entrepreneur, Ms. Jasmine Bamanga, is aiming for a Guinness World Record with Africa’s First 24 hours Non-Stop Brow Initiative to intensify advocacy on critical health issues of cancer in women.

Ms. Bamanga, a trained beautician, spoke to journalists in Abuja, on Tuesday.

According to her, she drew inspiration from the challenges faced by cancer survivors, especially in their journey to recovery, and the need to create greater awareness to encourage more women to avail themselves of opportunities for early diagnosis and treatment.

She noted that her initiative was largely influenced by the fact that one of the effects of the disease in women includes the loss of hair, a prominent part of which is the brow, which more often than not leads to the loss of self-esteem.

Under her initiative, Ms. Bamanga and her team will be beautifying the brows of 100 women non-stop within 24 hours.

An Indian had attempted to achieve the feat with 160 women over an extended period but failed due to poor hygiene and other factors identified by authorities.

Ms. Bamanga said, “Our initiative is for women and girls, especially those who have suffered from cancer over the years. We’re attempting a Guinness World Record in a few days. We’ll be working for 24 hours from 12:00 pm on Monday till 12:00 pm on Tuesday.

“We expect people to come in numbers. We’ve reached out to women and visited markets to create awareness about the program. Everyday women barely have time for themselves, and some can’t afford beauty treatments like this, so we’re doing this for free as our way of giving back to society.

“We’re using organic, waterproof pigments that can last up to six months. It’s safe – we’re applying it on the top layer of the skin, not like tattoos.

“We’ve reached out to a prominent cancer survivor flying in from Asaba, among others. We’re also giving out free training and tips to those interested. We’ve made arrangements for medical doctors, an ambulance, and a hygienic environment.”