By James Ogunnaike, Abeokuta

A fashion entrepreneur, Aladetan Iseoluwa Adefarati, has urged the Federal Government and critical stakeholders to collaborate towards reviving Nigeria’s moribund textile industry, describing it as the missing link in unlocking the vast potential of the nation’s fashion sector.

Aladetan, who is founder of the fashion brand, ADE’S Couture maintained that although Nigeria’s fashion industry holds significant promise for economic transformation, sustainable growth would remain a mirage without deliberate efforts to rebuild the country’s struggling textile base.

Aladetan, who stated this during a chat with Vanguard in Abeokuta, Ogun State capital, noted that fashion transcends clothing, but represents identity, industry and investment.

“If we revive textile production locally, we will drastically reduce dependence on imported fabrics and strengthen the entire fashion value chain. Fashion is not just about looking good; it is about industrial growth and national development,” he said.

He argued that “for decades, Nigeria has relied heavily on imported textiles, a development he said weakened domestic mills and constrained opportunities for local designers.

Aladetan noted that access to affordable, locally-produced fabrics would lower production costs for designers and small-scale manufacturers, enabling them to scale their operations.

“When raw materials are affordable and sourced locally, fashion brands can expand. Expansion means more jobs, stronger retail activity and broader economic growth,” he stated.

He also called for targeted government policies to protect local manufacturers, curb excessive importation and provide incentives for fashion and textile entrepreneurs.

Industry stakeholders, he added, require improved access to funding to position the sector as a viable contributor to Nigeria’s economic diversification drive.

While describing fashion as a major employment generator, Aladetan, however, cautioned young people against entering the industry with unrealistic financial expectations.

“Many youths come into fashion because of quick money. But before monetisation comes mastery. You must understand texture, design, branding, styling and customer psychology. You cannot lead fashion if you do not understand fashion. Quality and knowledge must come first.”

“Fashion contributes to identity, culture, professional image, economic growth and employment. It supports textile production, tailoring, styling, retail, marketing and digital engagement. It is a complete ecosystem,” he added.

On the rising wave of youth migration, the fashion entrepreneur advised young Nigerians to challenge the notion that success is only attainable abroad.

“I resolved from a young age not to relocate permanently. I may travel, but I will always return home. While other countries may offer better systems, Nigeria still presents opportunities,” he said.

He blamed confusion and lack of direction for many failed ventures, stressing that passion and business knowledge must align.

Beyond business, Aladetan highlighted his non-governmental initiative, Spread Love, through which he supports underprivileged students, saying that he plans to distribute school bags, books and socks to 1,000 students, through the group.

Speaking on the challenges of operating businesses in Nigeria, he identified unreliable electricity as a major constraint.

“Since 2020, I stopped depending on public power supply. I budget for fuel weekly. If electricity comes, it is a bonus. If not, I am prepared,” he explained, underscoring the need for resilience and planning.

He also lamented societal suspicion towards successful young entrepreneurs.

“When a young person prospers, people assume fraud. Yet many of us are building legitimate businesses with substantial investments and genuine customers,” he said.

Through his brand, ADE’S Couture, he produces suits, native attire, casual wear and customised designs, catering to a diverse clientele.