
Sandisk has unveiled its officially licensed product lineup for the FIFA World Cup 202, marking the beginning of its global campaign ahead of what is expected to be one of the most documented sporting events in world history.
The SANDISK Official Licensed Product Collection for the FIFA World Cup 2026 includes specially designed storage devices created to help fans, content creators, and professionals capture and preserve memorable moments throughout the tournament. The designs draw inspiration from host nations—Canada, Mexico, and the United States—with themed colors, whistle-shaped USB-C™ drives, and high-performance SSDs and memory cards. Each product carries official tournament branding, making them collectible items for football enthusiasts.
Janet Allgaier, Senior Vice President of Consumer Products at Sandisk, said the collection was engineered to meet the demands of a digital era where fans share content instantly and globally. “The FIFA World Cup 2026 is expected to be one of the most captured, recorded, and shared sporting events in human history. Sandisk is proud to play a part in ensuring no moment is missed,” she said.
The product line includes the whistle-inspired SANDISK® USB-C™ Flash Drive, the SANDISK® Portable SSD, the SANDISK® CFexpress™ Type B Card, and the SANDISK® SD UHS-II Card—all in FIFA World Cup 2026™ editions. A special Gold Edition USB-C drive is planned for release in early 2026.
Key features highlighted across the collection include fast content transfers, 4K and 8K video recording capability, durable tournament-ready designs, and capacity options suited for both fans and professionals.
The products became available for pre-order globally in late October and will roll out at select retailers. Storage capacities range from 64GB to 1TB, with pricing details for the Gold Edition to be announced ahead of its launch in 2026.
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