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‎Ajayi Ifeoluwa Elizabeth, popularly known as “QueenBeth”, is rapidly becoming the go-to creative catalyst for top international and African brands.

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‎The Lagos-based model, content creator, and creative director whose work has adorned campaigns for global giants such as Xiaomi, Coca-Cola, and Lacoste is steadily cementing her reputation as one of the premier faces in African fashion and digital advertising.

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‎Renowned for her signature blend of soft, feminine elegance and sharp visual strategy, QueenBeth has emerged as the essential collaborator for brands seeking high engagement, cultural relevance, and elevated aesthetics.

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‎A balance of beauty and intelligence, QueenBeth brings a unique strategic approach to every project. Her professional journey is deliberately multidimensional: she shines both as a muse in front of the camera and as a creative leader behind it. This rare versatility allows her to transition seamlessly across styles whether high-fashion runway, commercial lifestyle campaigns, or digital storytelling.

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‎“My goal is not just to showcase a product but to tell a story that resonates deeply with the audience. I believe in intentional creativity, ensuring every visual element serves both the brand’s identity and its business objectives,” QueenBeth said.

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‎As a Creative Director at Npgandour, she applies an insightful and strategic mindset to campaign development, ensuring that every execution is not only visually compelling but also optimized for high social media impact.

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‎Her growing portfolio reflects her wide-ranging commercial appeal and her ability to collaborate with diverse, high-profile brands. Notably, she served as the commercial lifestyle model for Coca-Cola Coke in 2025, appearing on a major billboard—a testament to her expansive market reach.

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‎QueenBeth has also maintained an ongoing partnership with Xiaomi (2024, 2025), where she works as a Lifestyle Model and Content Creator to spotlight the tech giant’s cutting-edge visuals. Her fashion credibility is equally strong: she has modeled for Lacoste, Nigerian luxury brand Ashluxury, and walked the GTCO Fashion Weekend runway in both 2022 and 2023.

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‎Her expertise in content creation spans lifestyle, beauty, and fashion, with recent collaborations including Pocari Sweat, Time Keepers, and Coldstone. Across all projects, she employs a clean, aspirational visual style that consistently produces high-performing, shareable content.

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‎With an aesthetic that is effortlessly chic and consistently influential, QueenBeth is redefining the role of the modern influencer, emerging not just as a muse, but as a creative force delivering both artistic excellence and measurable results for her clients.