By Moses Nosike

Some of Nigeria’s top influencers, including Jayonair, Sheggz, Meshkiey, Munachiabi, Pretty Precious, Oluwaseunayo, Tomiwa Jonathan, Mmesoma, Legendary Ben and Victoria King, joined Digital entertainment company, Sony, to unveil its latest ULT Power Sound series in Lagos, Nigeria.

Their presence added glamour and energy to the event, as they shared live updates and behind-the-scenes moments with their followers, creating a social media buzz around the product launch.

At the event, attendees were told that the new Power Sound series builds on Sony’s 2024 debut of the ULT Power Sound series in Nigeria.

Managing Director, Sony Middle East and Africa, Jobin Joejoe, said with the ULT Tower 9, ULT Field 5 and ULT Field 3, the company is delivering sound experiences that match the vibrant and powerful spirit of Nigerians

Speaking at the unveiling of the products, Joejeo said that Nigeria’s Independence Day is a moment of pride, unity and celebration, and Sony as a brand could not think of a better occasion to introduce the new additions to the ULT Power Sound series.

“Music is at the heart of Nigerian culture, and at Sony, we are committed to bringing innovations that not only elevate entertainment but also connect deeply with the lifestyles of our customers here in Nigeria,” Joejoe said.

Senior Manager, Personal Entertainment at Sony Middle East and Africa, Arafat Syed, said that ULT Tower 9 has karaoke and guitar inputs plus a TV Sound Booster for an enhanced audio–visual experience with movies and concerts.

“More than just playing music, the ULT Tower 9 transforms your space into a full-on party experience. The 360°Party Lights create a synchronised lighting display that lets you link up to 100 compatible speakers, syncing both music and lighting seamlessly, filling any location with the ultimate party atmosphere”

Syed said the ULT Field 5 comes in Off-White and Black, adding that its 360° Party Lights are also added to the ULT FIELD 5 to bring customers’ party to life, as well as other convenient features such as Party Connect, Multipoint Connection, Bluetooth® Fast Pair and a USB charging port.

He further said that the ULT Field 3 is compact yet delivers a powerful, enhanced bass at the push of the ULT button, adding that waterproof and dustproof features make it ready for poolside, parks, and outdoor adventures.

“The shoulder straps offer multiple carrying options; let it hang by your side or position it perfectly to project sound wherever you need it. This makes it ideal for adventures on your bike, skateboard or on foot,” he added.