Afrobeats singer, David Adeleke (Davido) has secured a groundbreaking global partnership with a world-leading gaming platform. 

The partnership was made possible through the joint efforts of Dupla, Cresthood Legal LLP and the African Union Sports Council (AUSC) Region 2 (West Africa).

A statement by the advisory teams, noted that the top-tier team recognises Davido’s unmatched blend of artistry and business acumen.

The team, spearheaded by Uche Egbe, Managing Director of the African Union Sports Council (AUSC) Region 2 and Oluwasanmi Falade, Partner, Cresthood Legal, pinpointed the singer as the perfect face for Stake. com’s African market expansion.

According to Falade, the focus of its firm was to ensure the deal was structured to serve the long-term interests of all parties. 

“It’s a proud moment for us all. Davido’s unique brand value and cultural influence made him the clear choice, and we’re proud to have contributed to making this vision a reality.”

Egbe added, “It’s exciting to see a deal of this scale shaped by an African-led team. The depth of local understanding paired with international experience made the outcome truly impactful.”

Similarly, co-founders of Dupla and former senior LALIGA executives, Luis Cardenas and Miguel Montoro stated that, “Working with professionals who understand both the cultural and commercial dynamics of the deal was key. We are impressed with how this deal went.” 

This collaboration between the brands not only signifies a major win for African representation in global brand partnerships but also sets a new benchmark for strategic alliances within today’s dynamic digital entertainment economy.