By Godwin Oritse 

COWBELLPEDIA has officially launched its 2025 educational competition for secondary schools across Nigeria. The contest features prizes worth ₦100 million, including cash rewards and an all-expense-paid trip to Kenya.

Speaking at the grand opening ceremony, Adebola Williams, Marketing Director, Promasidor Nigeria Ltd, makers of Cowbell Milk, aying  “Cowbellpedia is more than just a contest; it celebrates young Nigerian talents. Education unlocks potential, and through this platform, we’re not just recognizing brilliance—we’re fuelling it.”

Williams also said Education is not  just about passing exams and cramming formulas, it’s the ultimate power-up for shaping the future.

She explained that in a country packed with young geniuses who keep raising the bar, Cowbellpedia is back to spotlight the brightest secondary school students, proving once again that Nigerians have Mega Minds.

This year’s competition themed “The Mega Minds’,  will include the  iconic TV quiz show  where the best young problem-solvers will show their skills in Science, Technology, Engineering and Mathematics (STEM), General Knowledge, and Puzzles, while keeping us on the edge of our seats.

She disclosed that with up to N100m prize rewards in cash and items like laptops, tablets and Cowbell products to be won. 

The Marketing Director further disclosed that the overall winners in both the Junior and Senior Secondary School categories will receive N5 million each with an all-expense-paid educational trip to Kenya, the first runners-up in the Junior and Senior Categories will win N3m each, the 2nd runners-up in Junior and Senior Categories will go home with N2m each, while the 4th positions for both categories will leave with N500,000 each.

She said:  “Parents and teachers also get their time in the spotlight with a special competition segment. Because, let’s be honest, they deserve their moment too! Winning parents in the junior & senior categories would receive N500,000 each, the first runners-up in the junior & senior categories would be given N400,000 each, while the second runners-up in the Junior & Senior Categories would be given N300,000 each.

“We not only agree that a teacher’s reward is in heaven, but we believe that every deserving teacher should also be rewarded here on earth. 

“The Cowbellpedia teachers contest will be rewarding teachers of the junior & senior categories who come 1st, with N1m and a laptop each. The first runners-up in the junior & senior categories would be rewarded with N500,000 each, while the second runners-up in the junior & senior categories would receive N300,000 each. 

“The schools of the winners, first runners-up, and second runners-up of both the junior and senior categories will receive lots of laptops and projectors.

Recall that over 5,000 students between the ages of 11- 17 years, from secondary schools across Nigeria, participated in a computer-based test (CBT). The top 132 performers from this preliminary stage were given Samsung tablets each and also selected to compete in the Cowbellpedia TV Quiz Show.

Cowbellpedia will air every Saturday on Africa Magic Family at 5:00 pm, NTA at 6 pm, TVC at 8:00 pm, and other terrestrial TV stations across the country.

Speaking at the grand opening, Adebola Williams, Marketing Director, Promasidor Nigeria Ltd, shared her excitement. “Cowbellpedia is more than just a contest; it celebrates young Nigerian talents. Education unlocks potential, and through this platform, we’re not just recognizing brilliance—we’re fuelling it.”

She emphasised the global impact of Cowbellpedia, pointing out that some of the top-performing students from the 2023 Cowbellpedia TV Quiz Show have gone ahead to secure scholarships into prestigious institutions in the US, UK, Qatar, and Nigeria.

“At Cowbell, we are dedicated to nourishing both body and mind. 

Donatus Ukpai, Dairy Category Manager, Promasidor Nigeria, explained that the Cowbellpedia game has been structured to be in four stages, which include the elimination stage, quarter-final, semi-final and the grand finale. He said ‘‘Based on feedback from Parents and Teachers from the past, we have made some modifications to some aspects of the game show to make it more interesting and exciting.

Donatus emphasized that the show is about accuracy and speed to have an edge over the next participants. He encouraged the students to strive to be the best. He said, “There can only be one winner, but we won’t let other participants go back home empty-handed. All participants get to go home with a brand-new tablet.”

Beyond the numbers and buzz, the Cowbellpedia competition is a personal journey for the students. Agbo Daniel, last year’s Junior category winner, who’s back to take on the Senior category, could not  hide his excitement. “Returning to Cowbellpedia is a dream come true. I will get to test my skills again, make new friends, and—who knows—maybe even make history by winning both categories”.

Mr. Ajiboye Olukunle, a Teacher at St. Gregory’s College School, Lagos, shared the preparedness of his students. 

He said, “Our students have been working hard, and we’re confident they’ll give it their all. This is their time to shine.”