By Peter Egwuatu

Enhancing Financial Inclusion and Advancement (EFInA), has unveiled a refreshed brand identity, and new five-year corporate strategy to empower Nigerians by enabling access to transformative financial tools and solutions.

EFInA, also introduced its new Chief Executive Officer, Foyinsolami Akinjayeju.  at the  landmark stakeholder event  held  in Lagos, with the theme “Beyond Financial Inclusion: A New Chapter Unfolds for EFInA” .

Speaking to the media,  EFInA Board Chair – Dr. Tokunbo Agnes Martin stressed  the Company’s  mission to drive the advancement  of financial inclusion and create the  impact in the lives of the people.

Commenting,  Foyinsolami Akinjayeju, EFInA’s new CEO, stated:”EFInA is evolving to ensure that financial advancement goes beyond inclusion. Our work is about creating real, measurable impact in the lives of the excluded and underserved, ensuring that financial services become a foundation for resilience, opportunity, and progress for every individual.”

EFInA’s new brand identity reveal was a symbolic moment of transformation; with the refreshed visual identity and integrated brand architecture reflecting EFInA’s position as a dynamic leader, combining research, advocacy, systems-strengthening, and innovation to deliver impactful financial solutions for real people by leveraging its targeted platforms – Access to Financial Services (A2F) Surveys, Gender Centre of Excellence (GCE) and Inclusion for All (I4ALL).

Deputy Governor, Financial Systems Stability at the Central Bank of Nigeria, CBN, Mr. Philip Ikeazor, represented by Mr. Musa Itopa-Jimoh – Director, Payment Systems Management,  highlighted financial inclusion’s vital role in national development, saying: “Beyond data and funding, EFInA has facilitated market development and championed the conversations that have shaped financial inclusion policies. As we witness EFInA’s rebranding, we see a renewed commitment—not just to expanding access, but to ensuring that access translates into meaningful financial empowerment.”

Sen. Kashim Shettima, Vice President, represented by Dr. Nurudeen Zauro, Technical Adviser to the President of Financial Inclusion and Economic Empowerment, reinforced the nation’s alignment with EFInA’s mission, saying  “As we celebrate EFInA’s incredible work, we also recognise that it continues to evolve and adapt to Nigeria’s financial inclusion goals. This strategic realignment perfectly aligns with the current economic and financial reforms under this administration”.

“Our refreshed brand identity and strategy are a call to action—to governments, private sector leaders, development partners, and communities—to work with EFInA in unlocking the future for all Nigerians. Together, we can build a resilient, inclusive, and thriving economy,” said Akinjayeju.