British-Nigerian business leader, Bolaji Sofoluwe is an accomplished business growth strategist with over two decades of experience in management consulting and banking across Africa and the UK.

As the Managing Director of ETK Group, she has facilitated trade and investment worth over £1 billion across 32 countries, bridging opportunities between the UK and Africa.

Recognized for her tireless advocacy for female entrepreneurship and sustainable practices, Bolaji’s impact has been honored with an MBE (Member of the Order of the British Empire) in the 2024 New Year’s Honors List.

Receiving an MBE is a significant honor. What does this recognition mean to you personally and professionally?

Receiving the MBE is both surreal and a profound honor, and I’m incredibly grateful to have my work recognized in this way. 

Personally, it represents a celebration of the many individuals, businesses, and communities I’ve had the privilege to collaborate with throughout my journey. 

Professionally, it validates the importance of creating sustainable business ecosystems, championing women’s entrepreneurship, and promoting and enabling international trade between the UK and Africa. 

This award is a shared milestone, reflecting the tireless efforts of my incredible team at ETK Group, my mentors, and partners, and the unconditional support and love of my family.

How does this recognition motivate your future endeavors?

I see this recognition as an affirmation and a challenge to continue pushing boundaries and creating opportunities. It has motivated me to double down on my commitment to sustainable business practices, particularly in Africa, and to further empower women entrepreneurs. 

It also shines a light on the untapped potential of UK-African trade partnerships, inspiring me to advocate even more strongly for global connections that deliver meaningful economic and social impact and win-win outcomes for all parties involved.

Your work highlights decades of experience in strategic market expansion across Africa. What inspired you to focus on facilitating market entry into African countries?

My passion for Africa stems from my heritage, the continent’s immense potential, and the spirit of its people. As a British Nigerian, I’ve witnessed firsthand the opportunities that exist when businesses are connected across borders. 

Africa is a continent brimming with innovation, economic growth, and entrepreneurial talent. However, navigating its diverse markets can be complex. 

When launching ETK Group 13 years ago, I saw an opportunity to bridge gaps, minimize risks, and unlock growth for businesses while ensuring that local communities also benefit. 

My mission has always been to help organizations approach Africa not just as a commercial opportunity, but as a partner in achieving sustainable development and long-term partnerships.

Under your leadership, ETK Group has executed projects across 32 African countries. What are the most rewarding and challenging aspects of working across such a diverse continent?

During the journey of executing projects across 34 African countries, I’ve been exposed to the diversity of Africa. This diversity is both its greatest strength and its biggest challenge. Each country comes with unique opportunities, cultures, and regulations, which require tailored strategies. 

The most rewarding aspect is seeing the tangible impact of our work, whether it’s a successful market entry, the creation of jobs, the development of communities, or the empowerment of women-led businesses.

The challenges lie in navigating the regulatory complexities and infrastructure gaps. However, these hurdles are also opportunities for innovation and collaboration, which make the journey even more fulfilling.

As a mentor for the Global Youth Innovators Programme and a coach on the Mandela Mile, how do you balance your professional responsibilities with your commitment to nurturing the next generation of leaders?

For me, mentorship is not just a commitment; it’s a personal passion. It’s my way of paying forward the guidance and opportunities I’ve been fortunate to receive. 

I mostly mentor through the Oxford ecosystem and work as a growth expert on the Goldman Sachs 10KSB program. Balancing these roles has required intentionality that I integrate mentorship into my professional life by aligning it with my faith, values, and long-term goals. 

Whether it’s through structured programs like the Global Youth Innovators Programme and the Mandela Mile Leadership Programme or informal coaching sessions, I ensure that my engagements are meaningful and impactful. 

The reward is immense; seeing the growth and success of those I mentor fuels my drive to keep pushing forward and making a difference.

What advice do you typically offer to women-owned businesses that you mentor or invest in?

To women entrepreneurs, I always emphasize the importance of resilience and self-belief. The path is not always easy but staying focused on your vision while being adaptable and open to opportunities is key. 

I encourage them to embrace collaboration and build strong networks. It’s in partnerships that we find strength and opportunities. 

Lastly, I remind them to measure success not only by financial gains but by the positive impact they create in their communities and industries. I strongly believe that sustainability and purpose are the foundation of long-term growth.

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