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Royal Electronics focuses on innovation, user-experience

… unveils new products

By Rosemary Iwunze

Royal Electronics has restated its commitment to innovation and exciting user-experience seamlessly integrating advanced technology with user-centric designs.

To this end, the company, a leader in consumer electronics, unveiled new set of products ranging from air-conditioners, refrigerators, in-built kitchen units, washing machines and the world-famous Google TV.

L – R : National Sales Manager, Trade, Sims Nigeria Limited, Mr. Boss Anirban; Brand Head, Royal Electronics, Mr. Pranab Srivastava; Chairman, Sims Nigeria Limited, Chief Simeon Eyisi; Chairman Channels Media Group, Mr. John Momoh; Executive Director, Corporate Services, Sims Nigeria Limited, Mr. Fab Uzor at the Unveiling of new Royal Electronics products.

According to the company, the unveiled products have clearly redefined the possibilities of modern homes and offices.

These latest-in-consumer electronics products were unveiled by the chairman of Channels Media Group, Mr. John Momoh in Lagos, along with the Chairman of Sims Nigeria Limited (the official representatives of the brand in Nigeria), Chief Simeon Eyisi; the Executive Director, Corporate Services, Mr. Fab Uzor and other senior representatives of the company.

Brand Manager, Royal Electronics, Mr. Pranab Srivastava, who used the occasion to showcase the unique selling points of each of the products as well as the brand in general, stated that for instance, the Royal Penrose air-conditioner was revealed as the first of its kind in Nigeria with 20 years warranty on its inverter compressor.

He said: “On the other hand, the Royal side-by-side Refrigerator which has also been aptly branded ‘Peerless’, is a masterpiece of technology and design.

Also speaking at the event, Executive Director, Corporate Services, Mr. Fab Uzor pointed out that with the introduction of these new products, Nigerians are set to be taken to a completely new dimension in consumer experience. He stressed the need for people to take advantage of these new products in ensuring that they add value to their lives and that of their loved ones.

In his words: “We are fully committed to making the best products accessible to Nigerians and there is no looking back”.

While unveiling the products, Mr. John Momoh, said “This is innovation for the future that is now brought into the present. The products being unveiled today demonstrates innovation meeting practicality. As someone who love innovation, I’m happy to be a part of this and I recommend the Royal brand to all and sundry.”

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