
A newly launched record label known as Global Records has begun its operation on a good footing by signing the musical chef, Olajide.
According to the management agency, Maxi Universal Managers, Global Records is not a flash in the pan but a force the industry would soon feel and respect, not only by its choice of artists but also by its elaborate and sophisticated structures.
“Apart from signing artists to the label, we will soon be getting into shows, sponsorships and more to entrench our presence on the musical landscape. I don’t want to go into the details of plans now because we don’t want to show too much too early,” Maxi Universal Managers says.
On what they look for in the artists they signed, the founder was emphatic about loyalty, beyond the musical talent and skills the artist should possess.
“The most essential quality I look for is loyalty. It’s the bedrock that solidifies every union or relationship. Most artists forget that without the label, they won’t be an artist. The artist should always remember that the label took a huge risk in investing in them and should honour the contract signed. This is where loyalty comes in. When an artist is loyal to the label and the label too comes through for them, there is a zero chance of betrayal,” he said.
“We are certain of the future as it looks bright given the fact that the Nigerian music industry is actually where it needs to be and growing fast.”
The signing ceremony which took place in Lagos, Nigeria was star-studded and attended by family friends and colleagues of the artist, media personalities and industry game makers.
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