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April 25, 2023

UEFA considering playing Champions League in US

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UEFA/UEFA via Getty Images)

By Oluwaseyifunmi Awobiyi

European football body, UEFA are considering the possibility of Champions League matches being played in the United States.

Aleksander Ceferin, President of UEFA, revealed that the competition could be played in the US.

It is reported to be a ploy to bring the World’s third-most-watched football tournament closer to fans around the planet.

Ceferin acknowledges that America has a high chance of hosting Champions League nights at some point.

He made the point that planning the hosting is not the type to be a money-making move but to make the sport bigger than it is.

The Slovenian said to the Men in Blazers podcast: “It is possible (Champions League could be in the US).

“We started to discuss about that, but then one year it is the World Cup, 2024 is Euro, this year is Istanbul, ’24 in London, ’25 in Munich. And after that let’s see.

“It’s possible, it’s possible. Football is extremely popular in the United States these days.

“Americans are willing to pay this amount (gestures high with hand) for the best and nothing for the less.

“So they will follow European football as basketball lovers in Europe follow NBA.”

“It’s a very important, promising market for the future,” he added.

“The thing is that we are selling rights very well. Sponsorship is so-so for now from the US, but here (in the US) commercialization is completely different than in Europe.

“They [Americans] are much more talented for that than us [Europeans].

“Fans will still think in a way, these b*stards in Switzerland, it’s all about money, and I repeat a thousand times, we redistribute 97% of the money.

“Of course our revenues are huge. I would love them to be much, much bigger than now.

“What shocked me actually is that our Euro (2020) finals, Europe national team finals, were watched by more people in the United States than NBA Finals.

“What shocked me is that in 30 matches of the Euros, every match viewership was a Super Bowl viewership. So I think we are doing well.”

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