Ankara Textiles are textiles from various locations and cultures across the African continent. Across Africa, there are many distinctive styles, techniques, dyeing methods, and decorative and functional purposes. These Ankara textiles hold cultural and historical significance as documents of African design.

Over the years, the Ankara fabric has gained global recognition, and its influence can be seen in the fashion industry globally. Many fashion shows and trends we see today showcase style that is a direct reflection of the vibrant and colorful prints of Ankara fabrics. Designers are now bold in showcasing their creativity with the use of the Ankara fabric in international runway shows. They use Ankara to make designs ranging from corporate dresses, to casual every day wears.

Rhoda Ampofowaa Sampson the iconic creative director of one of Ghana’s Ankara fashion brands, GLODEZ AFRICANA, believes that the world is looking toward Africa the youngest continent in the world with the fastest growing demography and with many consumers of fashion searching for something different and more meaningful, hence the unveiling of her highly anticipated ASANFRAN COLLECTION. Rhoda successfully used Ankara to create truly stunning designs. In venturing into its Ankara brands, GLODEZ AFRICANA has realized its potential and is now a specialist in making Ankara designs. Many of its designs like GALODEZ NKUAH, Pinanaan, Asaba, and Semah have translated into a self-fulfilling success. These iconic designs in this ASANFRAN 2021 collection have helped.

GLODEZ AFRICANA takes full advantage of the opportunities available within the fashion industry coupled with the high level of consistency it has maintained in recent times. This has helped its latest collection provide high-quality designs that are long-lasting and satisfy the best and latest tastes of its customers and fashion lovers.

Having the experience and an obvious understanding of the fashion market demands and trends Rhoda and her brand have been able to conveniently through its creativity and strategies help in capturing the Ankara market. This ASANFRAN collection has enabled the brand to be more strategically focused on building/designing dresses that are internationally accepted. GLODEZ AFRICANA adopted a marketing plan to make the designs. It may sound over-ambitious looking at when GLODEZ AFRICANA launched her first collection “PINAMAN” in 2019, but the journey so far is worthy of commendation. Having identified Ankara designs with all its complementary accessories keeping in mind the current market trends and having realized that the industry is highly competitive, marketing the Asanfran collection wasn’t a challenge with the lessons and experience gained from the previous two (2) collections in 2019, and 2020.

GLODEZ AFRICANA has successfully moved up in ranking and recognition from an emerging design to being a major player all thanks to its strong committed strategies. It has aggressively pursued a well-mapped marketing environment and the available modern design distribution channels, sales, and advertising mediums such as social media, and online stores. Rhoda’s visionary goal and commitment have seen GLODEZ AFRICANA grow into a global brand and this ASANFRAN collection has left many in the industry in awe. Many fashion influencers and designers now better appreciate Ankara designs and styles.

After the success of her previous collections, Rhoda in this latest collection ASANFRAN 2021 shows that her experience has been rich, more in innovative and creative skill. Describing her rich creative process, she says culture and creative storytelling drive her choices. This is explained through her collections, while for her brand, it is more about the narrative that is transmitted through the fabric. The reason why she doesn’t believe fabric alone is what makes a dress African or not, in her words, “We all wear suits, now that’s traditional English wear, today it’s seem as contemporary and I want to do that with my Brand”. This she did with her beloved Ankara designs in all her collections. Understanding what it means to be a designer and having your creative process is what makes you unique. And Rhoda has shown that uniqueness through the ASANFRAN COLLECTION.