By Theodore Opara
The renowned luxury car maker, Rolls-Royce Motor Cars, has recorded the best first quarter in its 116 years of existence by delivering 1,380 motor cars to its customers across the globe from January to the end of March 2021.
This figure represents a 62 per cent increase in the same period in 2020 and surpasses the previous first quarter record in 2019.
According to Rolls-Royce Chief Executive Officer, Muller Otvos, sales growth was seen in all markets with the strongest in China, United States and Asia Pacific.
Said he: “Rolls-Royce Motor Cars made a strong start to 2021, reflected today in our first quarter sales figures, which are the highest in our 116-year history. With robust order books across our product range, particularly for the new Ghost and Cullinan, sales growing in key markets and Bespoke commissions running at record levels, our business is in excellent shape. We have every reason to be optimistic for the remainder of 2021.”
Demand for all Rolls-Royce models is extremely buoyant, particularly the new Ghost launched in 2020, and the super-luxury SUV, Cullinan, with order books extending well into the second half of 2021, the chief executive officer added.
Bespoke commissions remain at the record levels seen in 2020, with a number of outstanding individual examples already delivered this year, including the Koa Phantom and Iridescent Opulence Phantom. All 20 of the Phantom Tempus Collection cars have been allocated to customers worldwide.
Reflecting on the results, Mr. Ötvös said: “We’ve responded to recent challenges with our customary boldness, imagination and inventiveness, underpinned by meticulous planning and a relentless focus on our customers’ needs and requirements.
“Every member of our extraordinary team, at the home of Rolls-Royce at Goodwood and across the globe, has been crucial to delivering these remarkable results; their skills, talents, commitment and enthusiasm make us who we are.”
General Manager, Marketing and Corporate Communications, Abiona Babarinde explained that the Rolls-Royce Motor Cars Lagos owned by Coscharis Motors Plc, is the exclusive franchise owner for Rolls-Royce vehicles sales and services in Nigeria. It currently has showrooms and workshops located both in Lagos and Abuja.
Rolls-Royce Motor Cars is a wholly-owned subsidiary of the BMW Group and is a completely separate company from Rolls-Royce Plc, the manufacturer of aircraft engines and propulsion systems.
Over 2,000 skilled men and women are employed at the Rolls-Royce Motor Cars’ head office and manufacturing plant at Goodwood, West Sussex, the only place in the world where the company’s super-luxury motor cars are hand-built.