Brand is more than just your company logo design, it is the heart and experience of your fashion label.  It captures your mission, your value, and the essence of who you are, it narrates your story and what you represent.

That is why it’s so crucial to take the time to build a compelling brand.   most creative designers’ choices often mirror their identities, becoming an expressive extension of their self-image. Hence, the brands we prefer and the labels we flaunt play a significant role in how we perceive ourselves and project ourselves to the world.

In the fashion industry, consumers often seek brands that offer an experience that resonates with authenticity.  Therefore crafting a compelling brand message through the creation of collections, and consistently maintaining its authenticity is a potent way for small brands to carve a niche in the highly competitive fashion industry.

Here’s a thing about fashion, it’s a wild party with trends coming in like the latest chance craze but just like at any great party, you don’t have to do the macarena if you’re more of a twist and shout person…”  yes, design school and knowledge will teach you how to make everything from dresses, shines lingerie to ball gowns but the real magic is in finding your passion and your niche, and focusing on it, and making it your own.  That is how renowned designer, Mr. Opara Cletus created the ‘CHIC CITY” Brand and made a name for himself in the fashion industry in Nigeria.

Since launching his Brand in 2019, the Nigeria Fashion label “CHIC CITY” has been growing and upscaling in the industry.

The creative director, Mr. Cletus Opara revealed that as a brand they want to position itself as a high-luxury Fashion Brand in Nigeria and Africa in general. Opara Cletus understands that some brands are popular with consumers because of their visual recognizability, while others appeal to the quality or fit of a garment, or all of those factors combined.  Every fashion collection of every brand is unique, with each of them creating their collection plan.

A collection is always comprised of different types of garments, also called items. Those items usually come in different versions.  These different versions are called styles. In curating the OYANTA EXCLUSIVE Collection” Cletus Opara, explained that the collection is his young maiden Luxury Female collection. The first-ever collection from the “CHIC CITY” Brand is a mix of commercial looks, classics, and Fashionable and trendy items.  Commercial looks mean easy-to-sell items, and classics are items that the brand often offers over and over again.  These pieces are always available.  The OYANTA EXCLUSIVE COLLECTION beautifully showcases Opara Cletus’s deep-rooted knowledge of fashion creation. Each piece in the collection exudes a sense of luxury, elegance, and authenticity.  With a keen eye for emerging fashion trends, Opara has delivered fashion-forward pieces that seamlessly blend luxury, quality, and exclusivity.  The ease and lightness of the styles and the choice of prints and colors.  This collection makes Cletus Opara and his brand CHIC CITY stand out.

The OYANTA Exclusive Collection emerged to defy accepted wisdom and redefine the fashion business.  Cletus Opara crafts clothing akin to works of art evoking the spirit of Nigerian Fashion culture in a contemporary and alluring manner, by infusing luxury and rich exclusive textiles with unique vibrant colours.  The entire collection reflects Opara Cletus’s passion for elegance and a keen eye for details and storytelling through his designs.