CONTRARY to speculations stating that monosodium glutamate, MSG, is harmful to health, the West African Seasoning Company Limited, WASCO, has debunked such as unfounded rumour, saying it is 100 per cent safe for consumption.
Speaking during a factory tour and unveiling of popular comedienne, Helen Paul (aka Tatafo) and professional chef, Miyonse Amosu as Ambassadors for Ajinomoto Umami seasoning, Managing Director of the company, Mr. Junichi Niki, reaffirmed their commitment to healthy living.
Niki who said that the duo unveiled will be the new face of the brand connecting said: “MSG, based on scientific findings, is 100 per cent safe for consumption. For over a century now, MSG has been used to add Umami, the 5th basic taste, that enhances taste and make dishes more delicious since it was discovered in 1909. MSG is present in most natural foods such as meat, seafood, vegetable, cheese and milk. Umami is a universal taste.
“As a food company, we have been in Nigeria since 1991 distributing nationwide. Over the years, we have grown especially in northern Nigeria and so we want to renew our strength in southern Nigeria to complement our efforts in the North,” he added.
Making his presentation, Head of Marketing, Ajinomoto, Mr. Isa Hassan Shallangwa, said: “Umami is having a strong pleasant taste that is not sweet, sour, salty, or bitter, especially like the tastes found in meat, strong cheese and tomato. Umami taste is a member of the five basic tastes (alongside sweetness, sourness, saltiness and bitterness.” He said the safety of umami substance has been approved by authorities all over the world including the National Agency for Food, Drug Administration and Control, NAFDAC.
Ajinomoto is the first MSG seasoning produced since 1909. It is also the number one brand of Monosodium Glutamate (Umami Substance). Glutamate is also abundant in our traditional fermented condiments like iru, ogiri and daddawa. Umami is a universal taste.
One of the ambassadors, Helen Paul stated: “I’m happy and delighted for the opportunity to be Ajinomoto Brand Ambassador, I promise to tell the Ajinomoto story with facts.”
A former Big Brother Nigeria contestant, Miyonse Amosu, also expressed his excitement thus: “As a chef, I’ll be educating and informing consumers on how they can use their Ajinomoto seasoning.”