By Tare Youdeowei

Communications experts, top managers and local market leaders, amongst others, will be identifying the power of communication and its influence on the modern world at the 2018 World Communications Forum, WCF, scheduled for Geneva, Switzerland between March 21st and 22nd.

The forum promises to analyze, critically, power that goes hand in hand in achiving future development of the society in many ways, from technical improvements to advocacy of human rights.

Disclosing that the forum will discuss, among other things, the new profile of the communicator, the President, Founder and Content Director of the World Communications Association, Yanina Dubeykovskaya, said, “In 2017 it was obvious that the communication industry has finally changed. There is no longer traditional corporate PR. New industries such as social media management and virtual reality finally shaped into separate markets. However, talent, creativity and relationships, in their traditional sense, have acquired a complementary value. Forum’2018 will discuss exactly this new structure of markets and the required new profile of the communicator as a professional.”

The two days plenary session will feature discussions on the power of communication and young leadership power, country branding, agenda 2049 and global health promotions, media for all, social media influencers, the future of learning, amongst others.The event will also feature giving C4F awards to outstanding communication stories of 2017.

Last year, professionals from about 12 countries were awarded with the C4F, and they include; USA, UK, Brazil, Nigeria, Kazakhstan, India, Italy, Russia, Austria, Ukraine, Armenia, and Germany. This year, professionals will also be awarded based on merit.

C4F Awards was founded seven years ago with the aim of recognizing remarkable individual communicators and/or companies with a creative professional approach and unique vision of the future of the world development.

Individuals will be awarded with the Grand Davos Award, Titan of the Future, Image of the Future, Talent of the future, and Relations of the Future. Meanwhile corporate bodies will be awarded with Education of the Future, City of the Future, Pro Bono of the Future, Community of the Future, Reputation of the Future, Branding of the Future, and Anti-crisis of the Future awards

Speakers expected at the event include, Mr Paul Holmes, Founder and CEO of The Holmes Report and the SABRE awards; Dr. Jon-Hans Coetzer , Chief Academic Officer at EU Business School Group; Sean Gardner, Co-Founder of the pioneering Huffington Post “Twitter Powerhouses Series;” Deborah Grayson Riegel, Director of Learning at Boda Group and author of the book “Tips of the Tongue” as well as other leading experts.

Partners of the event include: EU Business School (Switzerland), JSP Communications (Nigeria), Don Valley (South Africa), Kaiser Communications (Germany), RADA Research & PR (Egypt), Ideal H+K Strategies (Brazil), Communications Korea(South Korea), Africa Communications Week, C.Moore Media (USA), and Village Ventures International (Kenya).

World Communications Forum (WCF) is an annual event which commenced in the year 2010. It has successfully organized eight (8) editions, with 42% Agency Managers, 32% Corp Comm Heads, 11% University Reps and 10% Gov Reps,  5% media,  63 countries so far present,  343 speakers, 248 presentations, 190+ consultancies, 128+ companies, 138+ partners , 19 Gov units, 28 international orgs, 29 educational institutions, 51 media partners, 79 panel discussions, 37 keynotes, 140 videos, 37 personal + 19 corporate C4F awards, 30 case studies, 9 training classes,  14 regional forums , and 5 projects of the WCFA association.