The Public Relations Consultants Association of Nigeria (PRCAN), the umbrella body of Public Relations consultancy firms operating in Nigeria, has put together a session to forecast how macroeconomic factors will impact the Nigerian Marketing Communication sector in 2018.

Described as a  ‘Fire-side Chat”,  the event will feature a Question & Answer  session with renowned economist, Dr. Biodun Adedipe, with the theme: “Macro-economic Factors That Will Impact the Nigerian Marketing Communications Industry in 2018”.

President of PRCAN, John Ehiguese, said that Nigerians are generally aware of how much the recent economic recession has adversely affected their lives and businesses. Now that it is confirmed that Nigeria is finally exiting the recession, we thought it was a good idea to prepare the Nigerian Marketing Communications community to be able to see new opportunities that will be emerging, and to take maximum advantage of them.

According to Ehiguese, the Fireside Chat will take the form of Dr. Adedipe fielding questions from three different interviewers. The questions will designed to address the theme from three different perspectives: The overall Marketing Communications sector perspective,  the client  (corporate) perspective and the consultants’ (agencies’) perspective.

The event is billed for December 13, 2017, at the Civic Centre, in Vicrotia Island, Lagos.