Rexona, Nigeria’s Number 1 selling deodorant brand, has announced a partnership with Chelsea Football Club. The two champion brands have come together to celebrate and inspire Africans who are making moves – both on and off the field.

According to a press statement released yesterday by the brand, the new agreement is expanding on Chelsea’s existing partnership with Shield in South Africa.

Chelsea’s French midfielder Tiemoue Bakayoko (L) celebrates scoring his team’s fourth goal with Chelsea’s Belgian midfielder Eden Hazard during the UEFA Champions League Group C football match between Chelsea and Qarabag at Stamford Bridge in London on September 12, 2017. / AFP PHOTO / Ben STANSALL

“The new partnership between Chelsea and pan-Africa will inspire young, ambitious Africans who understand that achieving success requires hard work, practice, and absolute dedication – both on and off the field.

Winning requires that you get up and get moving. Sometimes that means getting up before sunrise, or rolling up your sleeves to finish that job, or even nailing that penalty kick to win the match.

Mark Aschmann, Regional Marketing Manager for Rexona Africa said of the partnership:

“We are thrilled to announce our partnership with Chelsea Football Club in Africa. Football is the most loved sport in Africa and is a key passion point for our consumers.

“Through this partnership, Rexona wants to provide aspiring and talented footballers across Africa with the opportunity to shine and achieve their goals. Rexona’s aim is to develop football at grass root levels, giving African millennials the chance to change their lives.”

Chelsea F.C. is considered one of the most successful soccer clubs in the world, representing athletes at the top of their game.

Players like Eden Hazard, Victor Moses and Cesc Fàbregas are the embodiment of hard work, commitment, and absolute dedication.