By Laju Iren

Information and Communication Technology has redefined every aspect of human endeavour. Individuals and organizations have quickly begun to realize that they don’t stand a chance outside of technologies. However, many Public Relations firms which should serve as the link between such entities and their various publics seem to be doing things the old way, hence, limiting the potential of such relationships.

It must have been to remedy this situation that triggered the launch of the Digital PR wire. A brain child of the Cihan group, it offers online news distribution, online monitoring, in depth campaign analytics amongst others.

At the launch of the initiative in Lagos recently, the founder of Digital PR wire Mr. Celestine Achi said:    “We distribute, amplify and get your press releases and news stories across 250+ online media outlets within 24hrs. Monitor all news stories, media and influencer pick-ups and gives detailed visibility report with links to stories. Media outlets include Yahoo news, CNET, Reuters, CNN, Tech Crunch, CNBC, Brandish, among others.”

The company is also specialized in real time monitoring of mentions across the web. “We can help understand what is being said about your business, competitors or emerging trends in the industry across print, web  and social media. Customers can receive real time alerts based on our research.

Not only that, our campaign analytics feature can also  evaluate the success of clients’ communication efforts and campaign with integrated reporting capabilities. Companies can then share results of campaigns with executives, using insights into trending topics and sentiment to hone communication strategies and measure impact of your PR Campaigns.”