Innovation is endless as Original Equipment Manufacturers, OEMs, in mobile phone ecosystem battle for market supremacy with the introduction of new products with unique features that boost user’s experience.

But one thing is clear. BlackBerry has changed the music with  android operating system running in PRIV , creating  a new market opportunity  for  users. This development has redefined android experience for users,  while meeting the the expectations it set for itself.

Although the device is not for average income earners as a result of the price tag,  the new product is head to head , competing with other brands that have close price range.

But  because of the new  android experience and freedom to choose between a virtual keyboard and a physical keyboard for speed and accuracy,  BlackBerry PRIV, based on user experience and market findings  is the toast of many consumers.

Even with missing links like non-redeemable battery, modern protection options, like a fingerprint reader or iris scanner., among others ,  Priv  is well crafted with state-of-art-technology. Meanwhile, the promise and assurance of Martin Fick, Senior Product Manager, BlackBerry South Africa were  in doubt.

He had earlier   told Nigerian Technology Journalists in a telephone interview while  talking about  the unique  features of the device  recently that  privilege and privacy  stand BlackBerry out from other devices available in the ecosystem.

“The PRIV has best in class security and privacy. It has features to compete and differentiate from other brands. It is our first android phone with ecosystem of apps. Running in android is the big message in PRIV”, he explained.

Picture password

With this app, users can unlock  PRIV by placing a finger anywhere on the screen and sliding a pre-selected digit in a moveable number grid over top a pre-selected location within a stationary picture.

Life simplified with BlackBerry Hub

BlackBerry Hub brings all of your communications into one place. This enables users  view and respond to all their  messages in one location, including email, SMS, calendar or phone calls, among others.

Tough and beautiful screen

A stunning 5.4-inch immersive dual-curve OLED display offers plenty of room to work or play with rich colors, deep black levels and less power consumption.

Along the screen’s curved edge is the Productivity tab that provides an “at a glance” view of the most pertinent info from BlackBerry Hub, Calendar, Task, and Contacts.

Battery life

While crafting the device, BlackBerry may have considered power challenge especially in Nigeria. The device,  if fully charged has capacity to take you all day no matter. PRIV has a 3410 mAh battery with enough power to work up to 22.5 straight hours of mixed usage.

Camera

Engineered to deliver professional looking photos with minimal effort, an 18MP camera, certified by Schneider-Kreuznach , integrates technologies commonly found in DSLR cameras.

Performance and expandable storage

PRIV is powered by the Qualcomm Snapdragon 808 processor, a premium-tier chipset designed to offer consumers a superior and compelling user experience along with peace of mind with Qualcomm SecureMSM technology and Qualcomm Snapdragon Studio access content protection.

With 32 GB of onboard storage and support for micro SD cards up to 2TB, the new PRIV gives users the flexibility to add affordable and hot-swappable storage to download, install, capture and share as their needs evolve.

Security and privacy

PRIV was designed with security at its core, building on BlackBerry’s legacy of security and keeping private its customers’ data.

With this, users  can know at a glance when their privacy could be at risk so they can take action to improve it.

Verdict:

In as much as Priv is just as exciting as it is unique, running in android platform  was a great cheering news for phone users. With PRIV,  BlackBerry stands the chance to take over the market and maintain its lead position again and turn things around. For users seeking greater productivity, design, excellent display, decent camera, among others features   while enjoying  powerful privacy features, PRIV  is the right device.