Nigerian multi-award winning hip-hop singer, songwriter and Hypertek Records boss, Innocent ‘2face’ Idibia, has been unveiled as the new African ambassador for alcoholic drink, Campari.

The announcement was officially made at the Nigerian Entertainment Conference, held at the Landmark Convention Center, Oniru, on April 20th, 2016. Head, Brand and Marketing, Mr.   Abayomi Ajao revealed that over the years, foreign celebrities have been the company’s brand ambassador, but they have come to the realization that African celebrities should be their face here in Africa to promote their products. 2face also made the announcement on his Instagram page, he shared a photo and wrote “New endorsement deal alert! Say hello to the new Campari ambassador.”

In the same vein, while 2face was being unveiled as Campari’s brand ambassador, his wife, Annie Idibia also signed an endorsement deal with tea producers, Slim Tea. The actress, model and mother of two, expressed her excitement over the endorsement.

“I am happy to be associated with the brand called Slim Tea. Through this partnership, I’m looking forward to helping many women on their weight loss journey,”  she said. Congratulations to 2baba and Annie as they both smile to the bank.