The Institute of Brand Management of Nigeria, IBMN, is set to hold its third distinguished honourary award/ induction of associates at the LCCI Conference Centre.

The event which is to kick start this week with the theme, “Growing and sustaining brand Equity in a Turbulent Economy: The Nigeria Experience,”  will focus on core strategic brand management challenges and ways of building, measuring and managing brand equity.

According to the organizer, the aim of this year’s deliberation will hinge on the increasing competitive and volatile economies across the world.  The Nigeria brands Directors’ summit is a high level thought leadership event designed to solve contemporary brand problems that brand custodians face in today’s challenging business world.
“Branding today is the engine key behind any successful organisation. However, a few companies facing some hard economic realities have been able to keep their heads above waters through strategic brand leaders and vision that have positioned them as brand leaders through innovation and invention. NBDS is a think-tank gathering of great minds who build successful brands.